Keywords: The New Language of Capitalism

Description

About the Product 🔑

Feature ✨	Details 📝
New Edition Material 📖	Excerpts, outtakes, and other material from the new edition.
Doctrine of Possessive Individualism 🧘	Coined by C.B. Macpherson.
Keywords: The New Language of Capitalism 🗣️	Chronicles the rise of a new vocabulary in the twenty-first century.
Alphabetical Lexicon 📚	Explores history and common usage of major terms in capitalism’s everyday language.
Infiltrated Everyday Life 🌐	Meanings may seem self-evident or benign.
Empowerment 🚀	Who could be against it?
Innovation 💡	Once synonymous with “false prophecy.”
Neoliberal Capitalism Critique 🧐	Insightful update on language manipulation by power.
Late-Capitalist Body Talk 💪	Terms like ‘nimble’, ‘lean’.
Moral Vocabulary of Late Capitalism ❤️	Terms like ‘passion’, ‘resilience’.
New Vocabulary 21st Century 🗓️	From Silicon Valley to the White House.
Innovators and Entrepreneurs 💼	Called to be curators of expanding competencies.
Unequivocal Positivity 🌟	Capitalism’s hi-tech language.

How to Use 🛠️

As I work through the new material for the new edition of Keywords, I’m going to occasionally post here some excerpts, outtakes, and other material that comes up. Liberalism, writes Raymond Williams, is a “doctrine of possessive individualism.” “Possessive individualism” was coined in 1964 by C.B. Macpherson, a Canadian socialist and political theorist who described it as a …

Product Details 🏷️

“A clever, even witty examination of the manipulation of language in these days of neoliberal or late stage capitalism” (Counterpunch).

From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster of competencies, and to become resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. What’s more, by celebrating the values of grit, creativity, and passion at school and at work, they assure us that economic success is nothing less than a moral virtue.

Organized alphabetically as a lexicon, Keywords explores the history and common usage of major terms in the everyday language of capitalism. Because these words have infiltrated everyday life, their meanings may seem self-evident, even benign. Who could be against empowerment, after all? Keywords uncovers the histories of words like innovation, which was once synonymous with “false prophecy” before it became the prevailing faith of Silicon Valley. Other words, like best practices and human capital, are relatively new coinages that subtly shape our way of thinking. As this book makes clear, the new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant—and never, ever stop working.

ASIN ‏ : ‎ B07HYH3C3X
Publisher ‏ : ‎ Haymarket Books
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ January 8, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 5.2 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 277 pages
ISBN-13 ‏ : ‎ 978-1608469635
Page Flip ‏ : ‎ Enabled

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