Aveda Strong Hold Edge Control Paste for Smooth Edges 2.8 oz

🎯 Overview

“Loose and piece‑y, or stand‑up and messy‑control paste™ lets you create texture with a medium, pliable hold for high‑textured styles that are smooth with a matte finish.”

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⭐ Key Features

• “Loose and piece‑y, or stand‑up and messy … medium, pliable hold for high‑textured styles that are smooth with a matte finish.”

• “Dry hair styling • pliable, medium hold • all hair types.”

• “Aveda’s own pure‑fume™ aroma with certified organic ylang ylang, clove, clary sage and other pure flower and plant essences.”

• Cruelty-free—“we do not conduct animal testing and never ask others to do so on our behalf.”

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🌱 Ingredients

• Water/Aqua/Eau

• Caprylic/Capric Triglyceride, Peg‑25 Hydrogenated Castor Oil, Tribehenin, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil

• Peg‑6 Caprylic/Capric Glycerides, Glycerin, Cetearyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate

• Caprylyl Glycol, Hydroxypropyl Guar, Bixa Orellana Seed Extract, Polysorbate 80, Sodium Gluconate

• Fragrance (Parfum) with Limonene, Linalool, Geraniol, Citronellol, Eugenol, Amyl Cinnamal, Benzyl Benzoate, Citral, Benzyl Salicylate, Farnesol, Coumarin, Hydroxycitronellal, Potassium Sorbate, Phenoxyethanol, Mica, Titanium Dioxide (Ci 77891), Annatto (Ci 75120)

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👁 What You Will See

A round 2.5 oz jar labeled control™ paste, matte beige product with a soft, workable consistency.

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👃 What You Will Smell

Aveda’s signature pure‑fume™ aroma featuring organic ylang ylang, clove, clary sage and other pure flower and plant essences.

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🆚 Comparison with Similar Products

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👥 Who Should Use & Benefits

• Those styling dry or textured hair seeking medium hold and matte finish.

• Fans of clean, plant-based scent in styling.

• Users who prefer flexible hold without stiffness or shine.

• Eco-conscious customers avoiding animal-tested products.

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✨ Why It Stands Out vs Similar Products

• Unique medium, pliable hold that’s “loose and piece‑y, or stand‑up and messy.”

• Signature pure‑fume™ organic aroma—no synthetic fragrance.

• Cruelty-free and ingredient-conscious, crafted for textured styling.

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🧴 How to Use

• “Emulsify in your hand and work through dry hair with fingertips.”

• “Apply more product as desired.”

• For edgy styles, use fingertips to sculpt sections.

• “Apply to damp or dry hair prior to braiding or pony‑tails to keep stray hairs together.”

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⚠️ Possible Side Effects

• Contains fragrance allergens (Limonene, Linalool, etc.)—avoid if sensitive.

• Matte texture may feel slightly dry to those needing shine.

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🏢 About the Brand

Aveda is a cruelty‑free brand producing eco-friendly plant-based products. They use 100% wind power in manufacturing, with responsible packaging and no animal testing.

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🧷 Product Details

• Size: 2.5 oz/75 ml jar

• Packaging: 100% post-consumer HDPE jar, carton with 90% post-consumer fiber

• Hold: medium, pliable

• Finish: matte

• Made in: USA, in a wind-powered facility

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❓ FAQs

1. Can I use on damp hair?
   Yes—“apply to damp or dry hair prior to braiding or pony‑tails.”

2. Will it weigh hair down?
   No—it’s lightweight with medium hold and matte finish.

3. Is it cruelty-free?
   Yes—“we do not conduct animal testing.”

4. What scent does it have?
   Pure‑fume™ organic aroma with ylang ylang, clove, clary sage, and flowers.

5. How to remove?
   It washes out with regular shampoo.

6. Is it sticky?
   No—it offers pliable control without stickiness.

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🚫 Who Should Not Use the Product

Avoid if you are sensitive to fragrance allergens.
Not for users who want wet-look shine or strong, stiff hold.

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🛒 Buyer’s Guide

• Choose Control Paste™ for medium hold and texture.

• Prefer shine? Opt for gel or pomade variants.

• Sensitive to scent? Check for fragrance-free styling products.

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🛍️ Product Recommendations

• Aveda Control Paste™ – All-round medium hold and matte texture.

• Aveda Flax Seed Aloe Strong Hold Sculpturing Gel – Maximum hold and shine.

• Aveda Phomollient Styling Foam – Adds weightless volume and bounce.